With these 5 tips you boost your online store conversion during the holidays
With Black Friday, Cyber Monday, Sinterklaas and Christmas, the season of giving is once again at the door. It's a period during which consumers have the opportunity to shop products like washing machines or mobile phones at deep discounts. During this peak season, which often stretches into the end of December, online stores see an increased number of transactions. For example, on Black Friday online sales are up to 28% higher than on a 'normal' Friday.
It remains valuable for online stores to capitalize on the opportunities these holidays create. They are the biggest sales moments of the year and, by far, also a way to attract new customers. How do you prepare your business for the rush? With the following 5 tips you’ll get through the peak season successfully with increased conversion.
Adjust the customer journey and your online ad campaigns
Before the festive (discount) days begin, it's important to target online store ads primarily at new customers. For this you can use methods such as retargeting and exit targeting. With retargeting you can indirectly stimulate the purchase intent of browsing customers by showing special offers on social media channels. Additionally you can deploy exit targeting. This targets customers who visit your online store for the first time. This can be done by showing a pop-up offering (1) a discount on a first order or (2) a discount when a new customer signs up for the newsletter. Finally, both new and returning customers can be nudged to buy faster by showing discounts on the assortment or by making sale items easy to find with filters.
Invest in a mobile-friendly online store
The use of smartphones and tablets grows every year. More than half of global online web traffic goes through mobile devices. Therefore, a mobile-friendly online store, such as Magento is not an option, but a necessity. Nothing is more frustrating for consumers than an online store with unclear navigation, long loading times and unreadable images or text. At the same time, a mobile-unfriendly website can negatively affect the bounce rate and the conversion rate. Therefore, get in touch with your hosting partner or web developer in time to prevent mobile-friendliness issues with your online store.
