Voetbal International: Football news by subscription
Voetbal International (VI) has been an established football brand since 1965 and is still relevant today. Every week, VI publishes a magazine with the latest football news. VI PRO members also get access to in-depth stories and analysis. This helps VI build a loyal community of football fans, but its subscription system was due for an overhaul. Buckaroo supported VI with its credit management solution.
"With a personal payment request, we can ask our customers to pay at any time. Because of that, we can see that payments are coming in on time again."
Dave, Customer Relations Manager at VI
- Voetbal International's challenge
Outdated subscription system and problems with recurring payments - Buckaroo's solution
Credit management solution with personal payment requests - Result
Longer-lasting customer relationships and on-time payments in a customer-friendly way
Overhauling the subscription system
Dave van den Berg, Customer Relations Manager at VI: “In our old subscription system, every weekly magazine subscription started on a Wednesday, because the magazine always comes out on Wednesdays. We wanted more flexibility there.” VI also faced the challenge that subscriptions in the old system had to be paid in advance. Anyone who bought an annual subscription had to pay a full year up front. “That isn't customer-friendly and causes problems with recurring payments. That's why we chose to switch to monthly payments.” That is how VI got in touch with Buckaroo.
With Buckaroo's credit management solution, VI can collect subscription fees on a monthly basis, so customers no longer have to pay a year in advance. VI is also more flexible about when a new subscription starts. Following up on outstanding invoices is part of the credit management solution as well. This gives VI real-time insight into the status of its invoices and lets it remind customers of outstanding payments with personal payment reminders. As a result, recurring payments to VI now also run without any problems.
From acceptgiro to automatic direct debit
As Customer Relations Manager, Dave specializes in building (lasting) customer loyalty to the VI brand. VI has a very large group of loyal subscribers, some of whom joined VI as long as 50 years ago. They were always used to paying by acceptgiro (a paper payment slip), but that is not the most convenient payment method for VI, because it leaves VI waiting for the moment the money comes in.
The solution turned out to be a personal payment request. With a personal payment request, VI can ask its customers to pay at any time it chooses. The payment request is fully in VI's house style, so customers recognize it right away. Adding a payment button/payment link to the request also gives conversion an extra boost, because the payment is completed with a single tap. "Because of that, we can see that payments are coming in on time again.”
"In our old subscription system, every weekly magazine subscription started on a Wednesday, because the magazine always comes out on Wednesdays."
Dave, Customer Relations Manager at VI
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