01-03-2022
Customer case studies

The Ocean Cleanup: Easy online donations


Started as a good idea, now a good cause. The Ocean Cleanup is an initiative of Dutchman Boyan Slat, who in 2012 came up with a way to remove plastic waste from the ocean on a large scale. When The Ocean Cleanup launched the project, it immediately drew international interest. Donating on the website is possible in multiple currencies and is designed to be as easy as possible.

Ghout online store - Accept iDEAL payments - Buckaroo

"Make sure donors can make a choice in just a few steps, and provide an easy payment process."


Femke Hoes, Legal & Finance at The Ocean Cleanup
  • Industry
    Charities
  • Topic
    Donations
1200Px The Ocean Cleanup Logo.Svg
1911 The Ocean Cleanup Boyaninasia Dvdk 1111502 Scaled

Donation module on the website

Femke Hoes, Legal & Finance Coordinator at The Ocean Cleanup: "In 2014, we made it possible to donate through our website. Our aim is to offer as much payment convenience as possible, tailored to the visitor. We know which country the donor is in. Based on that, we offer a targeted selection of payment options, including PayPal and credit cards. There's no point in offering iDEAL to an American.”

One-time or recurring donations

The online donation module is kept as simple as possible, without too many payment options. Donations to The Ocean Cleanup can be made in euros or US dollars (USD). The donor enters the amount and chooses between a one-time or recurring donation. Buckaroo automatically processes both one-time and recurring payments.

"The payment process shouldn't feel like homework. Spend time on the interface."

Femke Hoes, Legal & Finance at The Ocean Cleanup

Ghout online store - Online payment options - Buckaroo
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Donating should feel tailor-made

Creatively looking for the easiest way to pay is very important to The Ocean Cleanup. Large investments are welcome, but so are small(er) private donations. Femke's tip? Think from the donor's perspective.

"Online donating is a mass product that has to feel tailor-made. So make sure donors can make a choice in just a few steps, and provide an easy payment process."

Femke Hoes, Legal & Finance at The Ocean Cleanup

Special rates for charities

Buckaroo offers special rates for charities, for both one-time and recurring donations. Want to know more? Request free, no-obligation advice from one of our donation specialists.

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