18-11-2025
Customer case studies

Smart payments at the market: ’t Stoepje partners with Buckaroo

  • Industry: market trade
  • Solutions: POS & transaction services

Anyone who regularly visits the market in The Netherlands will recognize them: the well-known stalls of ’t Stoepje. This franchise organization has been a household name in the Netherlands for years, offering freshly baked bread, cookies and pastries from their bakery in Spakenburg. Every week, more than 110 franchise entrepreneurs are active at over 600 markets across the country.

Order payment terminal
Emma - Formule manager Bakkerij ‘t Stoepje & Le Perron bij Market Food Group

A reliable payment partner

In addition to baking delicious products and serving loyal customers, the payment moment also plays an important role. Customers want to pay quickly and easily. That’s why ’t Stoepje chose Buckaroo as a reliable payment partner.

To ensure the collaboration fits daily operations, formula manager Emma Duijst stays in close contact with the entrepreneurs. “I’m busy every day supporting our 110 entrepreneurs. We stay in close contact so they can focus on what they do best: running their business.”

Focus on the customer, not on payments

One of those entrepreneurs is Wilco Lokhorst, who works at multiple markets. On a Wednesday morning in Reeuwijk, it’s busy at his stall. He explains why it’s important that everything just works. While helping customers, Wilco says: “I’m baking sandwiches, making cookies, working with my customers. I don’t have time for payments.”

“Through the My Buckaroo dashboard, entrepreneurs can see in real time what each terminal processes daily. The next day, the payment is deposited into their account. That’s very convenient for every entrepreneur.”

              — Emma Duijst, formula manager
't Stoepje
Franchisenemer van ’t Stoepje helpt klanten bij de marktstand

Saving significantly on costs

The switch to Buckaroo went smoothly, Wilco explains: “You set it up properly once, and after that it just runs smoothly. It’s great that the money is in your account the next day. And it also saves on costs. You really notice that at the end of the month. On a yearly basis, it’s very interesting.”

“It’s great that the money is in your account the next day. And it also saves on costs.”

— Wilco Lokhorst, 't Stoepje entrepreneur 

Transparency and ease

For ’t Stoepje itself, the collaboration is also a step forward. Through the My Buckaroo dashboard, entrepreneurs can see exactly what has been processed per terminal each day.

“The next day, the payment is deposited into the account,” Emma explains. “That’s very convenient for every entrepreneur.”

In addition, Buckaroo provides competitive pricing and a dedicated helpdesk specifically set up for franchise entrepreneurs. “When you look at the bottom line, it’s quite a nice saving. For every entrepreneur, this is a great solution,” Emma adds.

Buckaroo Pinautomaat - Mobiele pinautomaat voor de Ambulante Handel

A partnership that works

The collaboration between ’t Stoepje and Buckaroo shows how smart payment solutions can truly help entrepreneurs. Fast onboarding, clear insights and lower transaction fees mean fewer worries and more time for customers.

Wilco sums it up simply: “We’ll just keep selling sandwiches. That’s the idea.”

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