MaxiAxi: Affordable light and sound
MaxiAxi specializes in DJ gear and everything that goes with it. Think subwoofers, smoke machines, lasers and speakers, but also keyboards, guitars and karaoke sets. What sets the company apart is that every employee, right down to customer service, loves light and sound and knows it inside out. According to Sven van Laar, e-commerce manager at MaxiAxi, passion is one of the company's driving forces. “Our top priority is building a customer base of people who are true fans of our products.”
“We're not afraid to try new things, so I fully expect us to launch more new and creative projects in the future.”
Sven van Laar, e-commerce manager at MaxiAxi
- Industry
Retail - Online store software
Magento 2 - Web partner
Stimmt & Traffic Today - Topic
Payment methods for the checkout
MaxiAxi on Black Friday
MaxiAxi runs an extensive Black Friday campaign every year. The campaign features steep discounts, but unlike some other online stores, MaxiAxi doesn't artificially raise its prices first. "We think consumers easily see through that, and it damages your reputation." With a selected range of popular items, consumers genuinely get a good deal during Black Friday at MaxiAxi.
Sven's tip 💡
"Keep a constant eye on your data. Pay attention to which products (or product groups) sell well and at what times your channels perform best. Do this a week before your Black Friday campaign starts, too. Are there items that get viewed a lot but aren't bought often? Consumers are probably researching them. So put exactly those items on your landing page."
User testing for online payments
MaxiAxi ‘Affordable light and sound’ started out as an online store in 2010. Sven: “Internally, we always strive for perfection and try to stay ahead in user experience. We like to try out new ideas that put the customer first. The payment process is obviously a big part of that.
Through user testing we want to find out what it takes to create the ideal environment. We rely heavily on data for this. And of course we also look at the big players in the e-commerce world to gain new insights. It will come as no surprise that iDEAL and AfterPay | Riverty are the most popular payment methods in our store.”
A limited selection of payment options
The online store currently offers iDEAL, Bancontact, AfterPay | Riverty (via Buckaroo), SEPA bank transfer, credit card and PayPal in its checkout. “Our challenge is to serve customers as well and as quickly as possible. We do this with a clear, well-organized checkout.
Speed is important here, and we also make sure customers can choose between different payment methods. But not too many,” Sven warns. “If we see that a particular payment method raises too many questions, we stop showing it. In our view, showing every payment method just creates a maze.”
Responding to payment trends
“Besides trust and personal contact, we place great value on continuous development. At Buckaroo, we see this in things like the addition of new payment methods. As a customer, it's good to know your partners do everything they can to keep up with the times. A good example is our contact with the client support employee who helped us during the migration. He really was always available, even for the smallest questions. And then there's our relationship manager, who regularly drops by (and our office in Almelo isn't exactly around the corner). Sometimes we end up chatting for a while about developments in our industry.”
Pay later with Riverty
Paying afterwards is a relatively new payment method in e-commerce, and not every online store offers it. What does MaxiAxi think of Riverty, one of its most popular payment methods?
Sven: “Riverty is a great development in payments for consumers. It makes ordering very easy, and if the product isn't quite what they wanted, consumers can simply return it (free of charge) without having paid upfront. In my view, offering Riverty builds customer trust.”
Looking ahead and innovating
MaxiAxi regularly tries out new payment methods. "Buckaroo really gives us the complete picture: you get the most common payment solutions, like iDEAL, as well as the newest ones." Sometimes, though, a new payment method seems to cause more confusion than extra conversion, he notes. Even so, the team keeps looking ahead.
"We're not afraid to try new things, so I definitely expect us to launch more new projects in the future." There are plenty of redesign and implementation plans in the pipeline. "Our products are perfect for a party, so placing an order with MaxiAxi should feel like a party too," Sven says with a wink.
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