23-02-2022
Customer case studies

Jeans Centre: Payments in store, online and mobile


Jeans Centre is one of the largest retailers in the Netherlands. It is part of JOG Group, which also owns the jeans brands Garcia and Ensign Blue. Returning customers are the key to its success. They lead to fewer returns, "because regular customers know their size", and 650,000 people collect points through the JC friends loyalty program.

Jeans Centre storefront with a green illuminated logo and green balloons by the entrance

"Together with our payment partner Buckaroo, we take a close look at what the market wants."


Jeans Centre
  • Industry
    Fashion
  • E-commerce platform
    Hybris
  • Web partner
    NextChapter
  • Topic
    Forward-looking payment strategy
Jeans Centre logo
Folded jeans on the shelves of a Jeans Centre store, with a plant wall on the right

Innovation and the payment process

Jeans Centre has been around for more than 40 years. The company always looks ahead and responds to promising developments in the (online) fashion industry. For example, it was the first to introduce a digital fitting mirror. But innovation isn't everything: according to Jeans Centre, customer satisfaction lies in the customer journey. "And the payment strategy is definitely part of that."

"We're seeing the share of mobile transactions grow. For example, we also offer Payconiq, which lets you pay with your smartphone. We're keeping a close eye on products like Tikkie too. Buy now, pay later (BNPL) is also important."

Customer Journey

Sustaining growth is always the biggest challenge. You need to translate the in-store experience to online. Jeans Centre does this mainly by offering inspiration online. "The customer journey now often starts in the store. But we're increasingly seeing people start their research online. For Jeans Centre, it's important to follow our target audience throughout the customer journey, whatever the channel."

"Which payment methods you choose for your online store also depends on who your customers are. Garcia, for example, is very big in Germany, where BNPL is really important."


Jeans Centre

Checkout counter in a Jeans Centre store with a letter board on the wall

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