Customer case: Barista Cafe
How Barista Cafe is scaling its franchise growth with Buckaroo
Barista Cafe has a clear ambition: the franchise aims to expand to 100 locations in the Netherlands over the next five years. Achieving this growth requires more than finding new locations and franchisees. The processes and systems supporting the franchise must also be able to scale easily.
This also applies to payments. Each new location needs to be onboarded quickly, payments must be processed reliably, and franchisees want easy access to their transaction data. At the same time, the franchise organization needs to maintain centralized oversight.
That is why Barista Cafe has worked with Buckaroo to further standardize its payment infrastructure. This creates a solid payment foundation that supports not only the current organization but also its planned growth.
Growth requires a franchise model that is just as scalable behind the scenes as it is on the front end
Barista Cafe is part of the Cavesco brand portfolio, which also includes Doppio Espresso, Chocolate Company and MultiVlaai. The central support office assists its franchisees with brand development, marketing, purchasing, distribution and franchise management.
“Barista Cafe has ambitious growth plans. Over the next five years, the franchise aims to expand to 100 locations across the Netherlands. To achieve this ambition, dozens of target areas have been identified where Barista Cafe is actively looking for enthusiastic franchisees who want to grow alongside the brand.”
To support this level of growth, not only must the concept itself be replicable, but so must everything happening behind the scenes. Onboarding new locations should follow a standardized process as much as possible.
Payments are a good example of this. Every new opening requires a payment environment to be set up, with transaction processing, reporting and support properly arranged. When each location follows its own approach, complexity increases as the franchise expands.
“Over the next five years, we aim to grow Barista Cafe to 100 locations. Scalability plays a crucial role in achieving this ambition. We want to grow without compromising the quality, consistency and support of our locations. By ensuring our processes and support systems can scale effectively, we can achieve sustainable growth.”
- Simone Den Daas, Operations Director at Barista Cafe
Multiple payment processors made centralized oversight increasingly important
Barista Cafe uses one centralized POS system. Previously, individual locations worked with different payment processors to handle their transactions. As a result, payment processing and reporting could vary from one location to another. With 30 locations, consistency is already essential, but it becomes even more important as the franchise continues to grow.
Barista Cafe therefore recognized the need to further standardize its payment processes. The central support office wants to maintain oversight of payment flows across the franchise, while franchisees primarily need a solution that is easy to use.
These two priorities come together in one key question: how do you manage payments centrally without adding complexity for franchisees?
Since partnering with Buckaroo, Barista Cafe has established a more standardized approach to transaction processing. This creates a consistent, repeatable setup for both existing and new locations.
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One standardized payment infrastructure makes onboarding new Barista Cafe locations easier
With Buckaroo, Barista Cafe has a payment infrastructure that can be replicated across new locations. Instead of setting up a separate payment structure for each franchisee, the franchise can work with a standardized setup.
New locations can use Buckaroo's onboarding tool, allowing franchisees to register and start accepting payments. From the moment a new franchisee registers with Buckaroo, they can have an active account within five business days. Existing payment terminals can also be connected to the Barista Cafe franchise within this timeframe, enabling franchisees to start processing transactions immediately. This ensures that payment setup does not become an unnecessary obstacle when opening a new location.
Support remains easily accessible after onboarding. Franchisees have a dedicated point of contact at Buckaroo for questions about their payment solution. This means the central support office does not have to handle all payment-related support requests itself.
In addition, franchisees can access reports that provide insight into their own payments and transactions. This keeps day-to-day payment operations clear and manageable for each location, while allowing Barista Cafe to maintain greater consistency across the franchise.
Buckaroo also works closely with Cavesco's head office to explore how best to support franchisees with their payment needs.
Centrally managed, locally supported
Buckaroo benefits for franchisors and franchisees:
Franchisor:
Centralized overview of all payment flows
Fast digital onboarding of new franchisees
Franchisee:
Up and running within 5 business days
Payouts 7 days a week
Standardization within a franchise organization does not mean that every franchisee needs to be heavily involved in centralized systems. In fact, the goal is quite the opposite.
By setting up the payment infrastructure centrally, local franchisees can focus on running their own locations and serving their guests. The technical processing of payments should remain as much in the background as possible.
For Barista Cafe, this means that an important part of opening new locations can follow a consistent, standardized process. For franchisees, it means knowing where to turn for support while maintaining insight into their own transactions.
“Working with Buckaroo makes things much easier for us. Onboarding new locations runs smoothly, we can rely on Marijn's personal support, and by managing our payment solutions centrally, we avoid fragmentation across payment methods.”
- Amée van Haeften, Franchise Manager at Barista Cafe
Buckaroo also supports multiple brands within the Cavesco portfolio. This allows Cavesco to coordinate payment arrangements across the wider organization, while Barista Cafe can continue to scale within its own franchise model.
100 locations as the goal, one scalable payment infrastructure
The ambition to reach 100 Barista Cafe locations within five years requires an organization that can consistently support new franchisees.
It's not just about what customers see on the front end of the franchise. The processes behind the scenes also play a crucial role in determining how easily a new location can get started and how manageable the organization remains as it grows.
By standardizing transaction processing, simplifying onboarding and giving franchisees access to support and reporting, payments become an integral part of this scalable foundation.
This means Barista Cafe doesn't have to reinvent its payment processes with every new location. Instead, it has a proven foundation that can be replicated as the franchise continues to grow.
Amée: “We want to make onboarding new locations as easy as possible. With Buckaroo, we have a payment infrastructure that can scale with us, while our franchisees always have someone to turn to with their questions.”
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