Hartstichting: Donating and collecting with iDEAL QR
Hartstichting (the Dutch Heart Foundation) fights cardiovascular disease. Of every euro, €0.81 goes to scientific research, public education, prevention and patient advocacy. Donors can give once or monthly via iDEAL, credit card or direct debit authorization. During Hartstichting's annual collection week (in April), people can also donate via iDEAL QR and Tikkie.
"Donating has to keep up with the times."
Hartstichting
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Charity - Topic
Donating via iDEAL QR
Donating via iDEAL QR code
Like paying, donating keeps getting easier. It has to, because not everyone carries cash anymore. And it's not just donors who are hard to recruit, but volunteer collectors too. Hartstichting is well aware of that.
To make donating easier, Hartstichting embraces new payment initiatives. For example, it lets people donate via an iDEAL QR code. This allows donors to pay at the door with their smartphone and choose the amount themselves.
New target audience
"Donating has to keep up with the times," says Hartstichting. "We want to make it easier to make a donation and reach a new group of collectors. Young people in particular are less inclined to go door to door collecting. They prefer to donate online and by smartphone. That's why people can set up their own donation page, for example for a sponsored event."
Favorable terms for charities
With a donation, as much of the amount as possible should of course go to the charity. So when looking for new payment methods, it's important that costs stay low. That rules out equipping every collection box with a payment terminal. The transaction fees for iDEAL, PayPal and credit cards, for example, also play a role. That's why Buckaroo offers special favorable terms for charities.
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