Customer Case: Bakker Bart
How Bakker Bart accelerates its franchise model with Buckaroo’s centralized payment platform
As a franchise organization grows, so does the complexity of payments. New locations, different payment methods, multiple systems, and varying reporting structures can quickly lead to inefficiencies for both franchisees and headquarters.
For Vital Food Group, the organization behind Bakker Bart and Bagels & Beans, this became an important focus area. In recent years, the formula has evolved significantly: from a traditional bakery concept into a modern lunch franchise with digital ordering and payment experiences.
To support this growth and innovation, Vital Food Group chose one centralized payment platform: Buckaroo.
In-store innovation requires modern payment solutions
Bakker Bart has been known for decades for innovation within its store concept. Where ovens were once moved to the front of the store to enhance the customer experience, the focus today is on digital ordering and payment experiences.
More and more locations are now being equipped with ordering kiosks and self-checkout concepts. These systems are currently operating in around 40 locations, representing approximately one-third of the network.
The impact on revenue is immediately visible
- The average order value through ordering kiosks is approximately 1.5 times higher than orders placed at the counter.
- During lunch peaks between 11:00 AM and 2:00 PM, stores can serve more customers thanks to faster ordering and payment processes.
- At busy locations such as train stations, customers spend an average of only one and a half minutes in-store, making payment speed crucial.
To support these developments, a payment partner was needed that could deliver both innovation and scalability.
One payment platform for the entire franchise network
Vital Food Group chose Buckaroo to manage all payments — both online and in-store — through one centralized platform. As a result, both headquarters and franchisees benefit from centralized control:
Fast onboarding for franchisees
New franchisees can easily activate their payment environment through the My Buckaroo platform. This allows new stores to open and become operational more quickly. Franchisees no longer need to manage multiple contracts and providers, as all payments are handled through one platform and one contract. According to Vital Food Group, this enables entrepreneurs to focus on what truly matters: the store and the customer.
Higher revenue through digital ordering and payment experiences
The combination of modern ordering methods and fast payment solutions delivers clear commercial benefits.
Digital ordering kiosks encourage impulse purchases because:
- customers see more products displayed on the screen
- upsell options are offered automatically
- queues move faster
The result: Customers spend one and a half times more on average. In addition, the share of digital payments has increased significantly since Bakker Bart accelerated its digital transformation. The traditional cash payment on the counter is becoming increasingly rare.
"For Vital Food Group, this was a key reason to partner with Buckaroo: a partner capable of growing alongside their technological roadmap."
Faster scaling to new locations
For franchise organizations, opening new locations is an important growth milestone, but also an operational challenge. With Buckaroo, new stores can quickly be connected to the same payment ecosystem. As a result:
- new payment terminals can be activated quickly
- franchisees gain immediate access to reporting
- the payment experience remains consistent for customers across all locations
This makes it easier to rapidly roll out and test new concepts, such as grab & go locations at train stations.
Technology that grows alongside the franchise formula
In addition to Bakker Bart, Buckaroo also supports other concepts within Vital Food Group, such as Bagels & Beans. For example, handheld payment devices are used there, allowing staff to complete payments directly at the table. By using one technological platform, the organization can test and roll out innovations more quickly across all its brands. For Vital Food Group, this was an important reason to partner with Buckaroo: a partner capable of growing alongside their technological roadmap.
Buckaroo: the payment specialist for franchises
Franchise organizations have different payment needs than individual stores. They require:
- centralized control and reporting
- fast onboarding for franchisees
- a consistent payment experience for customers
- scalability to support growth
Buckaroo offers a single omnichannel payment platform that enables franchise organizations to centrally manage both online and offline payments, while allowing franchisees to remain flexible in their local operations.
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