AfterPay changes its name to Riverty on October 4
The name change from AfterPay to Riverty takes effect on October 4. For now, you will see a co-branded logo in the checkout that shows both names. AfterPay calls it ‘a soft transition’. Buckaroo will of course update the checkout plugins with the new logo.
The name Riverty combines ‘River’ and ‘Liberty’. A naturally managed financial flow that gives businesses and consumers a degree of freedom.
- Riverty
Important to know:
- Until October 3, nothing visibly changes. You keep using the existing AfterPay logo in online stores, apps and elsewhere.
- On October 4, the new name Riverty will be introduced. At specific touchpoints, such as the checkout, you will still see the AfterPay brand in a combined logo and as a descriptive line below the new logo.
- From October 4, the name change is applied in the Buckaroo payment plugins, which you can download and update via GitHub.
Update your payment plugin
Buckaroo makes sure your checkout shows the correct logo. Do you use a Buckaroo payment plugin? For example for Magento, WooCommerce, PrestaShop, Shopware, Lightspeed, an API or SDK? The new plugins will be published in the coming period on GitHub or in the relevant App Store or e-commerce environment.
Keep in mind that you yourself need to update the web pages that explain your payment methods through your own content management system. For example, your FAQ or terms and conditions page.
The idea behind the name
AfterPay is part of the international financial services provider Arvato Bertelsman. Both will gradually merge into one brand name: Riverty. For a healthy financial flow, like a river. This also gives AfterPay room to offer more payment and financial services in the future than just pay later.
Buy now, pay later (BNPL) remains popular
Demand for buying first and paying later has never been greater. Research by AfterPay Arvato shows that 57% of consumers plan to choose a pay later option at checkout in the next 12 months, and 35% of them are actively looking for online stores that offer buy now, pay later. The research also shows that 97% of consumers would still choose AfterPay when a co-branded logo with the name Riverty appears in the checkout.
“While our brand name is changing, our level of service is not. People will still be able to track and manage their purchases (pay, pause, let us know about returns) and invoices through the Riverty app and MyRiverty, just with a new look & feel.”
- AfterPay
For more information, visit:
https://getreadyforwhatsnext.afterpay.nl/nl
