26-03-2025
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Payment Options for My Webshop

As a webshop owner, you know better than anyone how important the right payment options are. They impact not just user-friendliness, but the overall success of your webshop. The more payment methods you offer, the greater the chance your customers will find their preferred one. And the easier it is to pay, the more likely customers are to complete their purchase. In short: the right payment methods can significantly boost your conversion rate.

But how do you offer the right options for your audience? In this article, we explore several popular online payment methods.

1. iDEAL

Approximately 70% of all online payments in the Netherlands are made using iDEAL. This method allows customers to pay directly through their own bank. A new feature within iDEAL is the iDEAL profile, which lets customers securely store their payment preferences and delivery details with their bank — and share them directly with your webshop. Thanks to its reliability, low transaction costs, and guaranteed payments, iDEAL is a popular choice among webshop owners.

2. Credit Cards

Credit cards like VISA, MasterCard, and American Express are globally popular payment methods. With a credit card, customers pay on credit. There are several advantages to using a credit card for online purchases — such as fraud protection and coverage for undelivered goods offered by the card issuer. This makes credit cards especially popular for larger purchases. Plus, since they are widely accepted internationally, they can help you attract foreign customers.

3. PayPal

PayPal is a widely used international online payment service that continues to grow in popularity. Customers can make payments through a virtual PayPal account linked to their bank account or credit card. This allows them to pay easily without entering their payment details each time. Like credit cards, PayPal offers buyer protection in case items are not delivered.

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As an entrepreneur, you want your customers to pay easily and securely. It’s important to make the right choice from a wide range of national and international payment methods — tailored to each region, audience, or market. Need advice? We're happy to help.

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4. Buy Now, Pay Later

Deferred payment is becoming increasingly popular. This is possible through providers such as In3, Riverty, Billink, and Klarna. Because customers don’t have to pay until after they’ve received the product, it lowers the threshold to complete a purchase. However, offering this payment method comes with conditions. For example, there are age restrictions and a credit check is typically required.io

5. Digital Wallets (e.g. Apple Pay, Google Pay)

Digital wallets like Apple Pay and Google Pay use stored card details on smartphones and tablets — no physical card needed. This offers customers a fast and convenient way to pay, as they don’t have to enter any payment details. Thanks to advanced security measures like biometric authentication, payments can be completed using a fingerprint or facial recognition.

Which Payment Method Suits Your Customers?

To decide which payment methods to offer in your webshop, it's important to understand who your customers are and what they prefer. This also depends on the type of product you sell. In fashion retail, for example, Buy Now, Pay Later is very popular — as customers often order clothing in multiple sizes and only pay for what they keep. Another key factor is location. In Belgium, many customers prefer Bancontact, while in France Cartes Bancaires is widely used. On this page, you’ll find an overview of the best payment methods per country.

To integrate these payment methods with your webshop, you’ll need a plugin for platforms such as Magento, WooCommerce, or Shopware. Visit our plugin page for more information.

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