Looking back at Webwinkel Vakdagen 2026: where Unified Commerce and payment strategy come together
During Webwinkel Vakdagen, one key question took centre stage for Buckaroo: how do you set up payments in a way that grows alongside how customers shop today? Online, in-store, and increasingly somewhere in between.
On 25 and 26 March, we spoke with retailers, e-commerce businesses and partners at Royal Jaarbeurs in Utrecht about omnichannel payments, Unified Commerce and the role of payment strategy in creating a consistent customer journey.
In practice, greater alignment is needed
Customers do not think in channels. Above all, they expect convenience, speed and recognition at every stage of the customer journey. For merchants, this means online and offline processes need to work together more closely.
That was exactly what many of our conversations on the exhibition floor focused on: how do you create more visibility, how do you stay in control of different payment flows, and how do you ensure payments are not disconnected from the rest of the customer journey?
Unified Commerce as the logical next step with Philips MyShop
One of the key moments during the event was our session with Philips MyShop. The session focused on how technology, data, channels and payments come together in one integrated approach. While omnichannel often starts with multiple sales channels, Unified Commerce goes a step further: it connects systems, processes and payment data so organisations can respond more quickly and serve customers more consistently
Buckaroo Capital launched live during the event
Webwinkel Vakdagen also marked the launch of Buckaroo Capital. With this new service, businesses gain direct insight through the Buckaroo portal into their available financing options and can apply for flexible working capital from within their existing payment environment.
This is based on transaction data from the Buckaroo platform. As a result, financing can be aligned more closely with a business’s current revenue. Repayment also moves in step with day-to-day reality: repayments are made automatically through a percentage of future revenue.
In this way, the launch of Buckaroo Capital shows how the role of a payment platform continues to evolve. Not only in processing transactions, but also in making additional financial services accessible within the same environment.
Would you like to relive the atmosphere or see what you missed? Watch our aftermovie:
More than transactions alone
The conversations during the event once again confirmed that payments are no longer just about transaction processing. They also affect customer experience, operational efficiency and commercial growth. That makes payment strategy an increasingly important part of broader business decisions.
