From the initial research phase to the moment of payment: every purchase – whether it’s a product or a service – involves a specific customer journey.
Making the buying process run smoothly? Neuromarketeers share tips and tricks in this white paper.
Thanks to the whitepaper ‘Optimise the online customer journey’, you’ll know exactly what steps to take to make the experience as smooth as possible for your customers – and to encourage them to complete their purchase sooner.
In addition to the 8 steps you can take to optimise the customer journey, you’ll also learn more about the most common reasons why consumers abandon their purchase. Based on various studies, you’ll gain insight into customer motivations and expectations. You’ll also learn from real-life examples, such as the customer cases of Wildlands and Terstal.