One Payment Platform for Your Branches: 4 Steps
As a franchise formula grows, a fragmented collection of POS systems, webshop plugins, and various contracts for payment terminals inevitably emerges. Every franchisee wants the freedom to choose their preferred solution. The result? Scattered payment flows, fragmented data, and frustration for both franchisor and franchisee.
Why aim for one central payment platform?
A unified payment platform offers:
-
Consistent customer experience
Whether ordering online, paying via click & collect, or printing at the checkout — the flow is consistent across all channels. -
Lower operational costs
Fewer vendors, fewer contracts, less integration work. -
Improved business insights
Centralized data provides real-time insights per location, product, and channel.
Four steps to a shared, unified payment platform
Map all payment flows
A clear starting point is essential to avoid unnecessary costs. Identify which payment methods, contracts, and integrations each branch uses. Unexpected costs are often uncovered during this process.
Choose an omnichannel Payment Service Provider with franchise DNA
Select a provider that processes both online and in-store payments, and can easily set up onboarding for franchise entrepreneurs.
Set up a phased rollout
- Pilot: start with a few branches in different environments.
- Feedback: optimise the workflow and reporting.
- Scale up: roll out the workflow per cluster group or region via an activation campaign.
Ensure governance and training
Establish procedures for new locations, update the franchise manual, and train staff on new payment flows and dashboards.
One payment platform means more data
A shared platform creates a unified data feed. This offers insights for the franchisor and opportunities for the franchisee.
| KPI | Insight for franchisor | Opportunities for franchisee |
|---|---|---|
|
Avg. order value per channel
|
Adjust marketing mix | Upsell opportunities |
|
Payment method mix
|
Reduce cost per transaction
|
Leverage customer preferences |
| Refund ratio | Refine fraud and return policy | Improve customer service |
Case study: The fashion empire of terStal
TerStal is a fashion company from Twente, founded in 1908. TerStal owes its popularity to collections that are based on the latest seasonal trends. The retail chain has over 200 easily accessible physical stores across the Netherlands, often located in shopping centres and village areas. In addition to physical stores, TerStal also runs a webshop where customers can shop the latest fashion 24/7.
"As a company in the fashion industry, omnichannel is very important to terStal. There are few Payment Service Providers that offer a strong integration between online and offline channels. Buckaroo can. They have years of experience with both online and in-store payments and understand the importance of seamlessly connecting channels to offer customers a smooth and user-friendly experience."
– Dominique Gloudemans, COO of terStal
eBook
On the road to omnichannel success
Offer the same seamless payment experience – online and in-store.
Our e-book ‘The foundation for omnichannel success’ shows how a smart payment strategy leads to happier customers, higher conversion and stronger loyalty.
A centralised payment platform is not a utopia — but it does require the right balance between standardisation and local flexibility. By migrating step by step, establishing strong governance, and choosing a PSP that integrates both an omnichannel approach and franchise focus, you make the entire setup both operational and profitable.
“An easy onboarding process for franchise entrepreneurs is crucial when rolling out a unified payment platform. At Buckaroo, we always support the activation of all franchise partners by discussing the most common challenges upfront with the franchisor — and how we can help solve them.”
– Buckaroo Franchise Team
Start accepting payments as early as tomorrow
Want to dive deeper into the approach, tooling, or have other questions? Feel free to contact our Franchise Team for a no-obligation consultation.
