In just six years, Smartphonehoesjes.nl has grown into the online market leader in the Netherlands and Belgium in the field of phone cases, tablet covers, and related accessories. Popular among consumers because of its up-to-date and extensive range, but since 2013 also successful in the business market.
Every year, consumer expectations during Black Friday continue to grow. Smartphonehoesjes notices especially online that consumers expect to score a good deal during this period. That’s why Marcel and his team make sure customers simply can’t miss Smartphonehoesjes’ festive promotion. “At every touchpoint the campaign is announced, and customers are directed to the promotional assortment.”
Internally, everyone at Smartphonehoesjes is also kept well-informed. The advice is: “Make it a celebration together—from decorations in the building to a DJ in the warehouse 🎧.” The better the atmosphere is experienced, the more everyone works toward the same goal. And of course, preparation is half the battle: “So, prepare well in advance—not only in the marketing department but company-wide.”
Thanks to its large network of manufacturers and suppliers, Smartphonehoesjes offers a wide assortment of phone and tablet accessories. The latest equipment also makes it possible to design personalized cases for both individual and business customers. The market of Smartphonehoesjes.nl is increasingly moving towards B2B e-commerce.
Smartphonehoesjes uses Buckaroo’s Magento payment plugin. The main principle for the webshop is to process payments quickly without burdening the customer with outstanding invoices or long waiting times for refunds.
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