Google Pay via Buckaroo: faster checkout at the tap of a button
Online payments should be effortless. The fewer steps in the checkout, the higher the chance your customer completes their purchase. With Google Pay via Buckaroo, you offer your customers a fast, secure and familiar way to pay online, directly from their smartphone or smartwatch.
Google Pay is an international digital wallet, especially popular among younger consumers, where payment and address details are securely stored in advance. That means your customer hardly needs to enter any information during checkout. The result? A faster, safer payment process and higher conversion rates.
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What is Google Pay?
Google Pay is a digital wallet linked to your customer’s Google account. Within this wallet, one or more payment methods can be stored, such as credit and debit cards. At checkout, the customer selects Google Pay and simply confirms the payment on their device — for example using biometric authentication like a fingerprint, facial recognition or a PIN code.
Google Pay is available worldwide and is increasingly used across Europe. Wallet payments have become a standard part of the online checkout experience, especially on mobile.
Why Google Pay works in your checkout
Because payment and address details are filled in automatically, paying with Google Pay is incredibly fast. Customers can complete their purchase with just one tap. Depending on the consumer’s preferences, address details may or may not be shared.
This reduces drop-offs and creates a smoother payment experience. Webshops that focus on fast, frictionless checkouts typically see higher conversion rates and a greater likelihood of repeat purchases.
Secure and trusted payments
Google Pay is designed with security at its core. Payments are protected by multiple layers of security, including biometric verification. In addition, Google Pay uses tokenization, meaning the actual card number is never shared during the transaction. For you as a merchant, this means a secure payment method without added risk or complex processes.
Activating Google Pay via Buckaroo
Google Pay is a card-related payment method. Therefore, activation depends on your current setup.
Do you already offer credit card payments via Buckaroo?
If so, you can activate Google Pay yourself through our auto-onboarding. We’ve designed this process so existing card clients can get started right away.
- You can easily activate Google Pay via de Buckaroo Plaza
- Once you accept the Google Pay terms in the Buckaroo Plaza, the payment method will be immediately available on your Hosted Payment Page. No additional technical setup is required.
- Are you using a plugin or app (such as Magento)? Then Google Pay will become available through updates. Do you use a custom checkout via our API? In that case, you’ll need to adjust your integration to support Google Pay via Buckaroo.
Not offering card payments yet?
In that case, you’ll first need to apply for Google Pay. Because Google Pay is a card-based product, your application will be reviewed by our Risk department. Once approved, you can add Google Pay to your checkout.
Ready to speed up your checkout?
With Google Pay via Buckaroo, you respond to the payment preferences of today’s online shoppers. You simplify the payment process, improve the usability of your checkout and take a step towards a future-proof payment setup.
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