Sans Online

Active in fashion for over 30 years

About Sans Online

Thirty years ago, Sans started out as a clothing store in Rijssen, in the Dutch province of Overijssel. It was originally founded by Herman Sans but nowadays his sons Tom and Nick Sans are in charge. In 2008, they started a webshop. A smart move, because Sans Online has now grown into a leading webshop with a Twinkle100 rating. Tom Sans: “Buckaroo fits our shop perfectly. We’ve been in business for over 10 years.”

Regional and national success

The 1,200 square metres store offers women’s and men’s fashion. Because they offer casual brands at sharp prices and deliver orders fast, Sans has over 80,000 loyal customers. Do you order online? Then your order is delivered the very same day when you live within the region, and the next day when you live elsewhere in the Netherlands.

“We have weekly up-to-date discount campaigns that are notorious in the market. Our stock is always up-to-date. Every six weeks our stock is completely renewed, online as well as in-store.”

— Tom Sans, co-owner Sans Online

Online focus

Before Tom took over the store from his father, he opened a store himself, a franchise. After several years, he and his brother Nick (who at the time was working in the hospitality business) gradually took over several tasks for fashion store Sans. Friends of them were experts at building websites and helped them to start selling a select number of brands online. Tom: “The marketing activities have shifted from advertisements in (local) newspapers to Google search engine optimization. Regionally, we’re easy to find on Google.”

Processing Sans returns

About 70 percent of all sales are made online and 30 percent in-store. The order volume is also larger online. The store on the other hand doesn’t have to deal with returns. Whereas online about 50% of all orders is returned. An increase of 10% compared to the previous year.


When a package is returned, it is scanned and Buckaroo’s software receives a notice to automatically refund the money to the customer’s account. This seemless return process is enabled by the link to the Factif ecommerce platform.

Multi-step payment process

The Sans Online checkout is a multi-step process. Tom is not a fan of the alternative, the one-step-checkout: “If you cram everything into one page, it confuses the customer. There’s something here, there’s something there, there’s an entry field here and overthere. We prefer to guide our customers throught the payment process step by step. Without too much distraction.”  

“Our strength is clarity, no exceptions, we are very firm about this. It shows in our price setting. And in the payment process.”

— Tom Sans, co-owner Sans Online

Buckaroo and Sans: a match for 10 years

“In 2008, we were looking for a Payment Service Provider and turned to Buckaroo. They offer a reliable (payment) product at a great price. At Sans Online, customers can pay with the latest payment methods. In the Netherlands, customers can pay with iDEAL, PayPal, credit card or AfterPay | Riverty. We offer our German customers Sofort and our Belgian customers Bancontact.”


Sans also uses a payment link for emails which directs customers to a Buckaroo payment page, yet with the look and feel of Sans.


Sans Online

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Webshopsoftware Created with Sketch. Webshopsoftware
Own software
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Omnichannel Payments

Inspiring cases

The ideal payment method differs per situation, product or service. Because of our wide range of payment methods and unique features, we at Buckaroo are always able to offer you an appropriate solution. Let the following cases inspire you.

See our client cases

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