Omnichannel Success Requires a Consistent Approach to Payments

Physical stores have retained — and in some cases even strengthened — their value. For many customers, shopping is still a leisure activity that can’t easily be replaced by an online experience. Being able to touch or try products and experience a brand in person remains important to a large number of consumers. Physical stores also play a key role in today’s evolving retail experience. Customers may order online and pick up their purchase in-store to save on shipping or time, or easily return items in person. It’s also perfectly possible to complete the transaction using a payment terminal.

A Customer-Centric Experience with Minimal Friction

For consumers, the difference between online and physical stores matters less and less. What does matter is being able to buy, pay, and return anytime, anywhere — with minimal effort. Customers have grown used to the flexible nature of omnichannel shopping. But for businesses operating both online and offline, this requires significant effort — especially in areas like inventory management, customer service, and payments. Omnichannel success depends on a consistent payment strategy that supports all channels, enabling customers to pay using whatever method suits them best in that moment.

The Evolution of Payment Methods

The payment landscape has changed significantly in recent years. Buckaroo will celebrate its 20th anniversary in 2025, during which the payments industry has seen massive evolution. The number of available payment methods has grown rapidly — from traditional methods like debit and credit cards to mobile payments, digital wallets, and Tap to Pay. New developments like WERO are set to replace iDEAL, and Click to Pay will simplify credit card payments by eliminating the need to manually enter details.

As a business owner, it’s important to offer your customers a wide range of reliable payment options. Payments should be smooth and frictionless, regardless of the channel or method used. Customers who don’t have access to their preferred payment method — or who encounter a complicated payment flow — are more likely to abandon their purchase. That’s why it’s essential to use a platform that gives you a complete, real-time overview of all payments and channels, so you maintain full control over every transaction.

Benefits of an Integrated Payment Platform

A well-designed omnichannel payment strategy allows consumers to pay easily using their preferred method. For business owners, it also offers significant advantages. Integrating various payment methods into a single platform provides operational efficiency, as well as the control and oversight you need. Such a platform enables a consistent and seamless payment experience, increasing customer trust and satisfaction. It also helps you better understand customer behaviour and serve them more effectively — ultimately boosting loyalty and conversion.

Learn More at Webwinkel Vakdagen 2025

Omnichannel will be one of the key themes at the Webwinkel Vakdagen 2025, taking place on 2 and 3 April at the Jaarbeurs in Utrecht. Buckaroo will be present to showcase how to implement successful payment strategies in an omnichannel context. Together with various webshops, Buckaroo will demonstrate which payment solutions are best suited for different types of businesses — and how they can be integrated into an omnichannel payment strategy. Visit us in Hall 7, stand 346.