Customer case: Bakker Bart
How Bakker Bart speeds up its franchise model with Buckaroo's central payment platform
When a franchise model grows, so does the complexity of payments. New locations, different payment methods, multiple systems, and varying reports can quickly lead to inefficiencies for both franchisees and the head office.
For Vital Food Group, the organization behind Bakker Bart and Bagels & Beans, this became a key focus. The formula has changed a lot in recent years: from traditional bakery to modern lunch concept with digital ordering and payment experiences.
To support that growth and innovation, Vital Food Group chose one central payment platform: Buckaroo.
In-store innovation requires modern payment solutions.
For decades, Bakker Bart has been known for innovation in its store concept. Where ovens used to be moved to the front of the store to boost the customer experience, the focus now lies on digital ordering and payment experiences.
More and more locations are equipped with ordering kiosks and self-checkout concepts. These systems are now in operation at around 40 locations, about a third of the network.
The impact on revenue is immediately visible
- The average order value via order kiosks is about 1.5 times higher than for orders at the checkout.
- During lunch peak hours between 11:00 and 14:00, stores can process more customers thanks to faster ordering and payment processes.
- In busy locations such as train stations, customers spend on average only one and a half minutes in the store, making the speed of payment crucial.
To support these developments, a payment partner was needed that can deliver both new capabilities and scalability.
One payment platform for the entire franchise network
Vital Food Group chose Buckaroo to manage all payments, online and in-store, through one central platform. This means both the head office and the franchisee benefit from central control:
Fast onboarding for franchisees
New franchisees can easily activate their payment environment via the My Buckaroo-platform. This enables new stores to open faster and get up and running. Franchisees no longer have to manage several contracts and providers. All payments flow through one platform and one contract. According to Vital Food Group, this means merchants can focus on what really matters: the store and the customer.
More revenue through the digital ordering and payment experience
The combination of modern ordering methods and fast payment solutions provides clear commercial advantages.
Digital ordering kiosks encourage impulse purchases because:
- customers see more products on the screen
- upsells are automatically offered
- queues move faster
The result: One-and-a-half times higher spending per customer. Additionally, the share of digital payments has risen strongly since Bakker Bart accelerated its digital transformation. The traditional cash payment at the counter is becoming increasingly rare.
"For Vital Food Group, that was an important reason to work with Buckaroo: a partner that can grow with their technology roadmap."
Méi séier op nei Standorte skaléieren
For franchise concepts, opening new locations is a key growth milestone, but also an operational challenge. With Buckaroo, new stores can be connected quickly to the same payment ecosystem. This means:
- new payment terminals are activated quickly
- franchisees get direct access to reports
- the payment experience for customers stays the same everywhere
This makes it easier to roll out and test new concepts, such as grab & go locations at stations, quickly.
Technology that grows with the franchise model
In addition to Bakker Bart, Buckaroo also supports other concepts within Vital Food Group, such as Bagels & Beans. There, handheld payment devices are used, enabling staff to settle the bill directly at the table. By using a single technology platform, the organization can test and roll out innovations faster across all formats. For Vital Food Group that was an important reason to work with Buckaroo: a partner that can grow with their technology roadmap.
Buckaroo: the payment specialist for franchises
Franchise concepts have different payment needs than individual stores. They need:
- centralized control and reporting
- fast onboarding of franchisees
- a consistent payment experience for customers
- scalability as you grow
Buckaroo provides a single omnichannel payment platform that enables franchise concepts to organize online and offline payments centrally, while franchisees remain locally flexible.
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