By offering a diverse mix of payment methods in your online store, you attract a wider range of customers. In addition to iDEAL, PayPal, and credit cards, also offer buy-now, pay-later methods such as Riverty, Billink, in3, or Klarna. During the holidays gift cards are often given as gifts to spend online. So give customers the option to pay with gift cards as well.

During the online peak season, shoppers want to buy quickly and efficiently. Allow customers to checkout as guests and easily add to or modify their cart. Also make sure to keep the ordering and payment process as simple as possible. Activate a plugin that automatically fills in your customer's address and city. Combine this with a one-page checkout to boost your conversion rate. With this checkout you offer customers an optimized ordering and payment experience. They will see in one overview the filled address details and the chosen shipping and payment methods to complete the order.

After the holiday peak is over, it's important to focus on aftercare. Not only the day after, but also in the months that follow. You can segment new and existing customers based on purchasing behavior: how recently and how often have they bought something? Consumers who became customers during Black Friday, Cyber Week, or Cyber Monday should be approached differently than those who have been customers for longer. You can thank both groups in different ways by offering (extra) discounts as a thank-you.