Choose between postpay, payment in installments or payment on credit
As a Payment Service Provider, Buckaroo acts as a hub for various payment methods. You can find the most popular payment methods on our overview page. The range of postpay payment methods on this page is ever expanding. In eCommerce, it is becoming common practice for consumers to only pay for products or services upon receiving them. Buckaroo can link these postpay payment methods to your checkout and process the payments.
The most customer-friendly payment method for consumers is undoubtedly the option to only pay upon receipt of their order. In a way, this is similar to paying on credit. Postpay provides the consumer a certain level of guarantee. The consumer can first evaluate the product before actually paying for it. This offers insecure shoppers a sense of security and encourages them to make a purchase.
Buckaroo is currently offering six postpay payment methods: AfterPay, Klarna, Billink, in3, Tinka and CreditClick. AfterPay and Klarna enjoy a high level of brand recognition among consumers and online stores. For both, consumers pay within 14 days after having received their purchase. Technically, Tinka and CreditClick are not postpay payment methods but rather credit providers. Consumers ask for deferred payment by means of a loan. In3 is different, positioning itself as a ‘payment in installments product’. With in3, consumers can pay for their purchase in three equal installments. The total amount is divided by three: the first installment is paid upfront , the second within a month and the third in the following month.
Postpay payment products offer a service in payment: they check the consumer’s creditworthiness, assume the payment risk and ensure that online stores get all the benefits of postpay (higher conversion and convenience) without the burdens (payment default or having to chase your own money). So costwise, postpay is incomparable to payment methods like iDEAL and Bancontact. It’s not the payment technique but the service you’re paying for. But what exactly are you paying for? And what’s more: who is paying? The consumer or the online store?
Online stores pay a fixed rate as well as a percentage of the purchase amount for all postpay, payment in installments and other deferred payments via one of the providers. Buckaroo however offers some of these payment methods directly, which means that we’ve already taken care of the price negotiations on your behalf.
Answer: yes, you can. We wouldn’t recommend it though. Why? Because as an online store, you’re offering a postpay payment method because it offers your customers convenience and breaks down barriers in the payment process. By charging extra costs, you are creating a new barrier. So you have to ask yourself: does passing on costs to consumers really pay off? Should you still wish to experiment with this, we strongly recommend that the costs you’re passing on do not exceed €1,95. Does the consumer wish to purchase on credit? Then the consumer, just like the online store, pays an interest rate on the amount borrowed. It can take up to a year before a purchase on credit is actually paid. Online stores pay for the fact that they’re able to sell an expensive product or service directly and in an accessible way, without having to wait for payment for a whole year. Consumers pay for the convenience of being able to buy on the spot without having to pay in one go.
Online stores offering postpay benefit from a higher conversion rate, attract a new and broader target group and will often see a rise in the total purchase amount of their digital shopping carts. But how are online stores protected against the risk of default? And how does a Merchant know whether the consumer is trustworthy?
Following up outstanding payments is a profession in itself and is a new market that postpay payment methods are now tapping into. They assume the payment risk, run a credit check and advance money to the consumer. Thus, online stores are ensured of getting their money and consumers of getting their purchase. In short, postpay payment methods take away all concerns about postpay that online stores might have. Making them the fastest growing payment product in eCommerce.
The ideal payment method differs per situation, product or service. Because of our wide range of payment methods and unique features, we at Buckaroo are always able to offer you an appropriate solution. Let the following cases inspire you.