Buckaroo sponsor of BEAT Cycling

Building the sports team of the future


Buckaroo is the new sponsor of the Flemish/Dutch BEAT Cycling. Within the sponsor agreement, Buckaroo will support BEAT Cycling in its sporting ambitions. As a payment partner, Buckaroo will actively support BEAT in the development of its business model. 


Cooperation for a growing community

Lars Smit, Head of Marketing at Buckaroo: "The partnership with BEAT is a good and important new step for Buckaroo. BEAT is building the sports team of the future and is expanding its reach by offering propositions based on e-commerce and subscription models. Here lies the strength and direct connection with the strategy that Buckaroo itself pursues."


"By partnering with BEAT we are committing to an ambitious cycling club with inspiring top athletes and many active and passive cycling fans with great growth potential."

Geert Broekhuizen (BEAT) and Lars Smit (Buckaroo) confirm partnership in cycling and payments
Geert Broekhuizen (BEAT) and Lars Smit (Buckaroo) confirm partnership in cycling and payments

About BEAT Cycling

In 2016 BEAT Cycling started its mission: to build a professional cycling team rooted in a cycling club with its own identity and its own fanatical community. This cycling team now includes thousands of cycling fans. BEAT is active in professional cyling with a continental road team and in the international cycling peloton with its own track team. In recent years, BEAT riders have won several titles on the road and track, including more than 10 UCI victories on the road, 10 World Cup titles on the track and Dutch, European, world and Olympic titles.

New BEAT Cycling jersey 2022 blue Buckaroo

Alternative business model

Geert Broekhuizen, owner of BEAT Cycling, is looking forward to the collaboration: "We have already noticed the match in vision and ambition during the talks we had, because both Buckaroo and BEAT are innovative, ambitious and have strong growth ambitions in the coming years."


"As BEAT, we have made huge strides in developing an alternative business model in cycling since its founding in 2016. We did this by launching memberships and a webshop, in addition to sponsorships. With Buckaroo on board we now have a partner aside with a lot of knowledge of subscriptions and e-commerce and with whom we will take the next steps in our development."

Also a cycling fan? 🚴

Together with BEAT, we are working on the sports club of the future. Do you want to stay informed about the developments? Let us know if you are a cycling fan. Leave your details using the button below for a chance to participate in unique events, to win one of the five new season shirts or to get a ride on the track.


Are you a cycling fan? Click on the button below!


Interested in BEAT Cycling? Sign up at the BEAT website and become a member.

BEAT Cycling outfit tenue sponsor shirt bike KOGA
Accepteer marketingcookies om de video te bekijken

Events with BEAT

On Wednesday 13 April Buckaroo organised the payment strategy webinar together with partner Enrise, hosted by Sander Schimmelpennick. Founder & owner of BEAT Cycling, Geert Broekhuizen, was guest speaker. He told how he is going to make BEAT the sports club of the future with an innovative financial strategy. 


⬅️ Curious about Geert's story during this webinar, watch it here!

More about BEAT and Buckaroo?

Keep an eye on this page for exclusive content about the cycling team, inspiring business cases, events, competitions and more.