Sans Online

Active in fashion for over 30 years

About Sans Online

Sans started 30 years ago as a clothing store in Rijssen, province of Overijssel. Founded by Herman Sans and now under the leadership of his sons Tom and Nick Sans. In 2008 they started an online shop. A smart move, because Sans-Online grew into a leading web store with a Twinkle100 listing. Tom Sans: "Buckaroo fits perfectly in our shop. We have also been doing business together for 10 years."

Sans Online shop

Regional and national success

In the store of over 1,100 square meters you will find fashion for women and men. By offering casual brands at a competitive price and their characteristic fast delivery time, Sans has more than 80,000 loyal customers. Do you order online? Then the delivery in the region is delivered the same day and in the rest of the Netherlands the next day.

"Every week at Sans we have current discount promotions that are feared in the market. Our stock is always current. Every 6 weeks our total stock is renewed, both online and in the store."

— Tom Sans, co-owner Sans Online

Focus on online

Before Tom took over the shop from his father, he first started a shop himself, a franchise company. After a few years, together with his brother Nick, who was then still working in the hospitality industry, he gradually took over tasks that belonged to the fashion store Sans. Friends of the two were handy with building websites and so they slowly started selling online a select number of brands. Tom: “The marketing activities have shifted from advertisements in (local) newspapers to better findability in Google. We can be found particularly regionally through Google. "

Sans Online Rijssen
Sans process returns

Process returns automatically

Approximately 70 percent of sales go through the webshop and 30 percent in the store. The order volume is also larger online than in the store. On the other hand, the store has no problems with returns. And that is different online with a return percentage of almost 50%. An increase of 10% compared to last year.

When a package returns, it is scanned and Buckaroo software receives a signal to automatically return the money. The link with the Factif e-commerce platform makes this seamless return process possible.

Payment process with multiple steps

The check-out at Sans Online has several steps. Tom doesn't like the alternative, one-step checkout: “Everything on one page brings confusion. Here is what there is, there is still something here, an entry field and there. We prefer to guide people through the payment process step by step. Without too much distraction. "

"Our strength is clarity, with no exceptions, we hold on to that. You see that in the pricing. And you see that in the payment process."

— Tom Sans, co-owner Sans Online

Sans online payment
Sans Online Rijssen

Buckaroo and Sans are a match for 10 years

“In 2008 we were looking for a Payment Service Provider and ended up at Buckaroo. A good price for a stable (payment) product. You can pay at Sans Online in any modern way. In the Netherlands, customers can pay via iDEAL, PayPal, credit card or AfterPay. Sofort is available for German customers and Bancontact for Belgian customers. ”


Sans also uses a payment link by e-mail, whereby customers end up on a Buckaroo payment page, but in the look and feel of Sans.

Also a complete checkout for your web store?

Inspiring cases

The ideal payment method differs per situation, product or service. Because of our wide range of payment methods and unique features, we at Buckaroo are always able to offer you an appropriate solution. Let the following cases inspire you.

See our client cases