Whitepaper Payments, data and online fashion
There are currently more than 80,000 webshops in the Netherlands with an annual visitor number between 10,000 and 1 million. Of this, 13% is registered as a fashion & beauty webshop. 22% of all clothing purchases are made via the internet. Online fashion is a growing industry, where margins and conversion are extremely important.
Good branding is crucial for the brand experience. Do not skip the payment street. A consistent corporate identity and the correct payment methods must prevent visitors from dropping out during the payment moment. Trust and recognisability are important factors in the customer journey. Especially on the payment page.
In the white paper 'Payments in online fashion' you can read about the most popular and latest payment methods for fashion web shops, such as Apple Pay, AliPay and Payconiq. What do the numbers on postpay, conversion and returns say? And what about new business models?