Whitepaper: Optimaze the customer journey

How to prevent customers from dropping out during the payment process

From the first orientation to a product to the payment process, every customer makes a specific customer journey when purchasing a product or purchasing a service. This customer journey is unique; each customer goes through his own path and experiences his own emotions.


From the supplier's point of view, this customer journey is not without dangers; even a customer who has already filled his shopping cart and is about to pay can still drop out in sight of the finish. You can read how to prevent this in this white paper.